Tuesday, October 19, 2010

Why Most Shampoos are a Waste of Money



This article is taken from here..

It’s the dirty little secret shampoo companies don’t want you to know—when you wash your hair with one of those nutrient-rich shampoos, most of the nutrients and active ingredients in the product don’t actually end up in your hair, they wind up down the drain… along with all the money you spent on the shampoo.

Why does this happen? Because the shampoo molecules they contain are too large to penetrate the cells of hair and more importantly the tiny hair follicles where our hair actually grows. They sit atop the follicle until we wash them away.

Why is that a problem? Think about it this way—if you wanted to fertilize a plant, where would you pour the fertilizer? On the leaves? Of course not! You’d pour the fertilizer on the root and the soil where it’s needed most. Our hair works basically the same way—if you want to treat your hair right, you need to treat the roots.

But if regular shampoo can’t penetrate the hair follicles where our roots grow, what are we supposed to do?

Fortunately, a California company called Kronos decided to tackle this problem. Their team of researchers designed a more-effective shampoo—one that contains tiny microscopic spheres so small that they penetrate hair follicles and deliver nutrients to where they’re needed most. They call it “T-Sfere Technology”.

Once they had solved the delivery method dilemma, they turned their attention to formulating ingredients that targetted the 5 most significant signs of damaged hair:

  1. Thinning hair that lacks volume
  2. Dry, frizzy, unmanageable hair
  3. Limp lackluster hair
  4. Damaged hair with split ends
  5. Hair with poor color retention

Does it work? Check out the results from the product’s clinical testing. In a recent study, the Kronos system was shown boost hair volume and body by an unprecedented 96%; increase hair hydration by 91%; improve luster and shine by 96%; reduce split ends and breakage by 96%; and virtually eliminate color fading for up to four weeks. It’s rare that a shampoo can provide so many amazing benefits.

Already, Kronos has quickly become one of the most talked about hair care systems out there. It was recently featured on the Today show and was rated the #1 Overnight Hair Treatment product by The Good Housekeeping Institute.

Related Posts with Thumbnails